Avalanche Entertainment is a proud supporter of the AMBER Alert and Code Adam programs. You may have heard of the AMBER Alert or perhaps seen the Code Adam decal on department stores or other public places, but if you can be more informed it makes programs such as these more effective.
The AMBER Alert Program, named for 9-year-old Amber Hagerman, is a voluntary partnership between law-enforcement agencies, broadcasters, and transportation agencies to activate an urgent bulletin in the most serious child-abduction cases. Broadcasters use the Emergency Alert System (EAS) to air a description of the abducted child and suspected abductor. The goal of an AMBER Alert is to instantly galvanize the entire community to assist in the search for and safe recovery of the child.
See Active AMBER Alerts Now! Click Here.
Code Adam is a powerful search tool for lost and possibly abducted children currently used in tens of thousands of establishments across the nation. The program is simple to learn and to implement: a special Code Adam alert is issued on the premises when a customer reports a missing child. Offered free of charge to participants, it is one of the country’s largest child-safety programs, created and named in memory of 6-year-old Adam Walsh.
How It Works - Code Adam decals are posted at the entrance of participating buildings/establishments. Employees of participating establishments are trained to take the following steps when a Code Adam is activated:
For more information on the AMBER Alert and Code Adam please visit http://www.ncmec.org/.
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